Walled Garden is a website that is configured to restrict users to specific resources and find it difficult or impossible to access other Web resources. Walled gardens are created to trap unwary consumers so that they can be repeatedly subjected to controlled advertising or to prevent them from accessing content unacceptable for specific devices, such as Web-enabled phones. For example, a user who attempts to leave the site by clicking a hyperlink may discover that the linked page, even though it resides on the site, appears within a frame in which the ’s banner—and advertising — continues to emerge.
Technipages Explains Walled Garden
A walled garden is a scenario wherein service or network platform limits the actions of the users of such a platform. An Internet walled garden aims at controlling the actions of the clients on a network by controlling their access to web content and services. Service provider makes it hard for the users of their service to generate content from external sources. Organizations create walled gardens for their employees, limiting them from flippantly surfing the web usually to increase productivity. Schools establish walled gardens to keep their students primarily on their website.
The service could range from cable TV, software packages, and internet service providers. Walled gardens only apply for as long as users are within the confines of the website, network or even TV station. A walled garden could be established by a service provider to prevent access to a service or to make profits.
The concept of walled gardens can be traced to actual walled gardens wherein the gardens are fenced not for security reasons but horticultural purposes. The walls are meant to create a controlled internal environment where all the variables are controllable. Usually, the variables outside of the garden are uncontrollable, and an example is a weather.
Common Uses of Walled Garden
- A walled garden is a control mechanism is introduced into service by the provider of the service
- The walled garden structure, when implemented over a television station, can be used to limit the type of contents being viewed by a type of audience
- Walled gardens are not rocket science, and originally it was used to control the environment of the garden by erecting walls, hence; walled garden.
Common Misuses of Walled Garden
- The concept behind a walled garden is to build a very high fence around your backyard garden