Shrink-Wrap License is a software license contains an asserting language that the end-user in effect agrees to the license’s terms of breaking the shrink wrap and opening the package. Whether such licenses are legally enforceable remains a matter of legal debate. Unlike software purchased during the early years of computing, in which customers and software publishers directly negotiated with each other to determine license provisions. Most software is today purchased “off the shelf” at third-party retail outlets because the consumer may be unaware of the contract’s terms and is in no position to negotiate with the publisher concerning the terms of the agreement. A software license could be viewed as an unconscionable contract of adhesion. See commercial software, secondary user rights, site license, volume purchasing agreement.