Push media is any media marketing strategy in which the products being marketed are being suggested to the customers. Just as the term suggests, the products are pushed at the customers. Push Media is a producer of a good and service, promoting the same product to an audience to find relevance in it. Push media involves very little interaction with the audience of the product. The push media technique of marketing has now influenced the digital and social media space. Marketers now send unsolicited messages and adverts to their audience through email addresses.
Push media intend to sell the idea of a product to an audience, and this is done by explaining what a product does to its audience. It is usually done with video presentations and continuous emails, and it hopes to create a desire for the product within its target audience. Push media thrives on producers flaunting their products before its audience.
Technipages Explains Push Media
Push Media is a series of new content-delivery mechanisms on the Internet, in which users subscribe to what amounts to a broadcasting service. This subsequently delivers content to the user’s computer without the user having to make further requests for information. In contrast, to pull media, which must attract the user to the site, it can guarantee advertisers that subscribers will continue to receive updates and view advertising banners.
Among the various models that have been developed are applications such as PointCast that deliver news, weather, and sports scores to the user’s screen saver, and services such as Castanet, which employ a radio metaphor. The user tunes to a channel and content are delivered to the user whenever updates are available. The produced content may appear in a unique window that appears on the user’s desktop. Castanet can also automatically deliver software and updates to software, and thus creates a new and potentially significant model for software distribution and maintenance.
Common Uses of Push Media
- Push media involves creativity and very little interaction with the audience of the product.
- Push media, as the name implies intends to sell the idea of a product to an audience and this is done by explaining what a product does to them.
- The push media technique of marketing has now influenced the digital and social media space.
Common Misuses of Push Media
- Push media involves only the use of social media and not pushing a product around in a trolley.