There has been a lot of fuss about how augmented reality is the future of digital marketing and the end of an era for virtual reality. Apple was the first in line to announce this big switch as early as 2016 when their Chief Executive announced the production of augmented reality glasses. Even websites were rumored to switch to augmented reality come 2022. Apple AR glasses make this a much more realistic possibility.
According to Wikipedia, augmented reality is “an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities including visual, auditory, haptic, somatosensory and olfactory”
As the saying goes, the future is here. Or so we were promised by Apple. In 2017 the company promised to release their first-ever augmented reality glasses in 2020. There were even rumors that Apple had the team that worked on the Hololens headsets for Facebook, and Microsoft is currently working very hard to make augmented reality glasses a reality.
Apple, Google, Facebook, Microsoft are part of the big tech firms and they have been at the forefronts of technology since its evolution. But what happens when the giants lock horns?
It’s hard to imagine a tech world without Google, Apple, or Microsoft. So what if one of these companies broke the waters and became the first to release actual augmented reality tech? It could propel them to number one by a very distinguished margin. This was Apple’s intention when it announced the augmented glasses project to be released in 2020.
But while most tech enthusiasts and consumers held their breaths and waited, it’s a possibility that the glasses have been pushed back to 2022-2023. As it turns out, it is no longer just augmented reality glasses that are promised, but AR glasses and headset incorporated together. That means that Apple plans on killing two birds with one stone. That will make the HoloLens headsets irrelevant.
Over the years with the new release of each iPhone, new features are been added to incorporate augmented reality, so it will be safe to assume that one would need an iPhone to operate the augmented reality glasses. This could also give rise to additional demand for iPhones
What the AR glasses are expected to do is enable users to see the word with their eyes, but with computer-generated enhancements while still enabling users to interact with the enhanced reality.
If Apple pulls it through with AR, you could bet that other companies may eventually catch up, but by then it would be the case of the lion chasing the cheetah. You can also bet your bottom dollar that Microsoft or Google have something up their sleeves as well.
But what if Apple fails to meet its target 2023 release or Microsoft or Google beats them to it? That would be an interesting scenario to consider.