Trademarks are a type of intellectual property or IP protection that covers and protects small pieces of IP such as words, phrases, symbols, titles, designs or combinations of the above that uniquely identify something as belonging to someone. Think of brands – Coca Cola has a trademark on the name, font and logo seen on their products, meaning that without their explicit permission, nobody else is allowed to use it. A trademark won’t protect, say, the contents of the can of coke, but it does protect the elements that uniquely identify it as coke.
