The High-Tech Computer Corporation (HTC) is a Chinese electronics company with its headquarters in Taiwan. They got their start as a laptop manufacturer. HTC got into the smartphone business under the Windows Mobile umbrella, but their interests migrated toward the Android system through T-Mobile marketing. They experienced nominal success in the smartphone business, but Apple and Samsung presented too much competition and swallowed up a great deal of market share. In 2017, after various partnerships with virtual reality platforms and other ventures, HTC worked with Google on the Pixel and sold a large portion of its research talent for $1.1 billion. This included various rights associated with smartphone intellectual property. In spite of these nominal numbers and notable associations, HTC is a tech company that struggles to compete in a very competitive smart-device market.
HTC did not release a competitive smart device in 2019. They choose to invest in budget phones and block-chain devices. The move turned out well for the company, as the alternative focus went beyond HTC’s expectations. The success led the company to consider pursuing other options in the market. However, HTC intends to maneuver itself back into the mainstream smartphone market in 2020. The challenges are great and the rewards are lucrative and coveted.
HTC intends to release a 5G phone in 2020. The company faces a great deal of resistance form veteran brands like Huawei, Oppo and OnePlus. This is due to how these giants have controlled the Android market. North America, Europe and the Middle East are experiencing a great influx of Huawei, Oppo and OnePlus brands. HTC’s diminished competitive momentum is further compounded by HTC’s tendency to withdraw from these same markets. To make matters more challenging for HTC, the above companies are already well on their way in the 5G market. They even have many devices on deck for release. This is not good news in a field where preparation is so important for properly competing in the market.
HTC’s promising release date is losing a lot of momentum because the company has been in the red for some years and 2020 is already halfway through. HTC is waiting for 5G to be hosted in its home country to firm up its own 5G network. China anticipates having its 5G network operative in July and HTC is optimistic that its smartphone launch date will coincide with the 5G infrastructure.
Look for the HTC smartphone to be powered by the Qualcomm snapdragon chip. This processor chip boasts of letting users have a brand new enhanced virtual experience through their smart devices. There are a lot of resources invested in the video experience, which will go a long way for using apps like Snapchat, Instagram and Facebook. The chip is known for power conservation and powerful connectivity for an enhanced gaming experience across multiple devices.
HTC anticipates releasing a powerful device that supports an environment that supports the growing demand devices that are socially connected. The HTC release is to allow seamless interaction among friends in a virtual environment. Avatars will be powered by the latest AI technology. The AI will make suggestion on camera feeds, allow the user to have enhanced real-time video chat. HTC’s video editing platform will be equipped with professional editing tools and there will be capability to split processing between the cloud and devices. Of course, there will be capabilities to simultaneously collaborate on projects with multiple people within one’s network.
HTC is taking a risk in waiting on releasing a smartphone that has so much potential. Their competitors are way out front with equipment that has been tested and will be seasoned to participate in the 5G networks. It appears that they are hoping that their product will be of such quality that it will secure a firm place in the smartphone market.