Using Instagram for growing your local business is a good idea.
In the most recent years, Instagram has turned out to be one of the greatest marketing tools for businesses and marketers. Promoting a brand locally in the online world can require several steps and we will look at them in detail, below.
How to promote your local business on Instagram?
1. Promoting something locally would mean immersing in the local environment and places as much as possible.
For the same, you will have to keep your content centered around your locality. Let’s understand this clearly, with the help of an example.
If you are a brand that focuses on beauty products, then sharing the pictures of those products with a local background, can be great for good results! The local background can be of anything. Be it a café or even a local landmark, which is scenic. At the time of creating your page, you would have uploaded your location anyways.
So, as soon as people start seeing that your products have a local background, then they will get excited about the same. That’s how you can spark interest in them, and nowadays, many local companies are trying this idea out. Check out Krootez to learn how you can attract more people to your Instagram account and turn them into followers and customers by placing local ads.
2. Moving ahead, using locally famous hashtags is also a good idea for the growth of your brand.
Proper hashtag research will surely tell you that there are several hashtags famous amongst the local people. You can even search for them on the platform. Once you get a hold of them, start using them on your posts, as that will help you in reaching out to the local public.
Your online presence will also increase and people will like the fact that you are mentioning their locality in your photos and videos.
For this point, almost any niche can fit. But a vlogger’s Instagram page can be one of the great examples to understand. As a vlogger, if you cover a place in your video, then do not forget to use the local hashtags, as it will help you in growing.
3. Thirdly, mentioning your location in every post is also one tip for taking advantage of Instagram for your local business.
That will spread the word amongst the public, that you are visiting their locality. That will make them excited and like your content instantly. Whenever the public is able to relate to your content, you will have that benefit as you will get a lot of support from them in the form of Instagram likes.
So, that’s the third tip for you.
4. Next up, look for local businesses and creators who can collaborate with you. If you want to be supported locally, then looking up to people who are already famous amongst the crowd, will help you nicely.
Nowadays, the value of cross-promoting has increased a lot and with collaboration, you can get more exposure to the local audience. If you are new to the industry and are looking forward to forging your name bigger and grow your online as well as offline presence, then collaborating will help.
Not just collaborating, but even interacting with those brands and influencers on Instagram will help much. You can share their posts with your audience and who knows if they return the favor to you and you get famous within just a day!
5. Lastly, as a brand, you can gain popularity and reputation by holding events locally. Since you are already focusing on taking advantage of Instagram, you can notify your audience through the platform and share all the important details regarding the same.
If you have a large group of fans on the platform, then you can easily pull off the event.
You can even look for sponsors and hire other influencers or freelancers for your event to make it stellar and popular. The more people come to visit your event, the more popular you get automatically.
These were some of the tips on taking advantage of Instagram for local businesses. Definitely, there are other things also that you can do, such as organizing giveaways, as the rewarding mentality can also get you a lot of support on the platform.
Working on such things will help your business in growing locally.